— Pitch IQ · Bootcamp —
Eight chapters.
One pitch you can defend.
Real numbers, real frameworks, real mistakes. Finish the course and you walk into a panel knowing what they're actually listening for.
- CH·01
The Pitch Foundation
▸ Hook · problem · wedge · ask · founder fit · 90-second cut.
What a pitch actually is. Why most pitches fail in the first 30 seconds. The four anchors every panel listens for, in the order they listen for them. And how to compress a 30-page deck into 90 seconds without losing the spine.
7 pages · readybegin chapter→ - CH·02
The Market
▸ TAM · SAM · SOM · timing · why now.
How investors actually evaluate a market. Real TAM math vs the bottom-up fairy tale. Why "$50B market" is a red flag in 2026. And how to answer "why now?" without saying the word AI.
6 pages · readybegin chapter→ - CH·03🔒 PACK
The Numbers Investors Actually Read
▸ MRR · margin · LTV/CAC · payback · runway · burn multiple.
The eight numbers a panel will care about — and the half-dozen vanity metrics they'll roll their eyes at. With unit-econ math you can do in your head, contribution-margin definitions you can defend, and the Rule of 40 made simple.
8 pages · readyunlock with pack — $20 - CH·04🔒 PACK
The Cap Table
▸ Pre/post · dilution · options · ratchets · vesting.
Pre-money vs post-money math without a calculator. How an option pool refresh changes the founder-friendly cap table you thought you had. Ratchets. Cliff vesting. The "clean cap table" myth.
6 pages · readyunlock with pack — $20 - CH·05🔒 PACK
Go-to-Market & Moats
▸ Distribution · PLG vs sales-led · competition · moats.
How you sell, who you sell to, and what stops the next team from copying you. Why "we have no competition" kills a pitch. The five real moats and which ones are realistic at your stage.
6 pages · readyunlock with pack — $20 - CH·06🔒 PACK
Reading the Panel
▸ Operator · skeptic · builder. Different rooms. Different answers.
The three archetypes you'll meet on every panel — what each one rewards, what each one punishes, and how to give an answer that lands with all three at once. With case-study clips from real Shark Tank rounds (paraphrased).
5 pages · readyunlock with pack — $20 - CH·07🔒 PACK
Q&A Defense
▸ Saying "I don't know" without losing the room.
The hardest part of any pitch isn't the pitch — it's the next ten minutes. When to redirect, when to concede, how to recover from a half-truth, and the difference between strategic ambiguity and a lie.
7 pages · readyunlock with pack — $20 - CH·08🔒 PACK
Closing the Round
▸ Term sheets · valuation · walk-away math · post-investment.
The deal isn't done when they say yes. Term sheets in plain English. How to negotiate without losing leverage. Walk-away math. And what your relationship with that investor actually looks like the day after the cheque clears.
6 pages · readyunlock with pack — $20
▸ Finish all 8 chapters to unlock —
A ★ Verified badge on every score card you share · Hard mode unlocked across both Cram and Classic · A printable certificate with your name on it.